Study the chart and answer the questions below it.

**Question 1**

**If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising**

**that year?**

A. 5000

B. 32000

C. 46000

D. 64000

E. 128000

Correct answer: B

If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising

that year?

Explanation

% of direct mail = 8.5

**Question 2**

**If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads**

**were generated by Newspaper Advertising in 2003?**

A. 48000

B. 52500

C. 54050

D. 56000

E. 65000

Correct answer: B

If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads

were generated by Newspaper Advertising in 2003?

Explanation

Leads generated by e-marketing in 2003 = (100% - 25%) x 100,000

= 75,000

Therefore leads generated by newspaper advertising in 2003

= (17.5%/25%) x 75,000 = 52,500

Alternatively

25% of x = 75,000

X = (75,000 x 100)/25

= 300,000

Since newspaper advertising for 2013 = 17.5%

=> 17.5/100 x 300,000 = 52,500

**Question 3**

**If the number of leads generated by Direct Mail in 2004 was half that generated by eMarketing**

**in 2003, when eMarketing accounted for 80,000 leads, how many did Telemarketing generate in**

**2004?**

A. 128000

B. 160000

C. 200000

D. 400000

E. 640000

Correct answer: B

If the number of leads generated by Direct Mail in 2004 was half that generated by eMarketing

in 2003, when eMarketing accounted for 80,000 leads, how many did Telemarketing generate in

2004?

Explanation

Leads generated by e marketing in 2003 = 80,000

Therefore leads generated by direct mail in 2004 = 40,000

Percentage of leads generated by direct mail in 2004 = 10%

Let total mail generated in 2004 be x

Hence 10% of x = 40,000

X = 400,000

percentage generated by telemarketing = 40%

Therefore leads generated by telemarketing = 40% x 400,000

= 160,000

Alternatively

leads generated by telemarketing

leads generated by telemarketing = 40/10 x 40,000 =

160,000(This method is shorter and

saves time).

**Question 4**

**If in 2004 the number of leads generated was 15% higher overall, and Radio Advertising**

**generated 46,000, how many would Newspaper Advertising have generated?**

A. 39000

B. 58000

C. 69000

D. 72000

E. 75000

Correct answer: C

If in 2004 the number of leads generated was 15% higher overall, and Radio Advertising

generated 46,000, how many would Newspaper Advertising have generated?

Explanation

If radio advertising generated 46,000, News paper will generate

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